センスとアイデアに富んだ16枚の広告&コンペ作品

商品を訴求するだけでなく、世の中の話題になる広告というものがあります。

今回は、実際に街中でみかけた広告から、広告賞を受賞したコンペ作品まで様々な広告を16枚程ご紹介します。

やっと気付いた。この仕事、しんどい。

shindoi00

大阪商工会議所と文の里商店街(大阪市阿倍野区)が町おこしを兼ねて開催した「ポスター展」。

そこで最優秀グランプリに選ばれた「大嶋漬物店」の作品。「お漬かれさまでした。」というサブコピーのインパクトが大きいです。

以前creiveでも取り上げましたが、商店街の活性化につなげようと、電通の若手社員60人が参画し、無償で52店舗分の計200点のポスターを制作しました。制作されたおもしろポスターが、買い物客をにぎわしました。

商店街ポスター展

では、ねぎまになってきます。

torishige00

こちらも、以前creiveでとりあげた、伊丹西台地区の「商店街ポスター展」。そこで登場した、阪急伊丹線の伊丹駅にある「比内地鶏専門とりしげ」という焼き鳥屋のポスター。

あ、けさ産んだ卵も 持ってこれば良かった。

torishige01

こんなところで 食べられるわけにはいかない。

torishige02

どうもー、食材です。

torishige03

命の大切さを改めて考えさせながら、さらに見る人の心を動かして話題になった広告です。

商店街ポスター展

元カレが、サンタクロース。

→ ai-sou.co.jp

ブランド品買取チェーン「NANBOYA(なんぼや)」が、クリスマスシーズンに銀座線に掲出していた電車窓上広告。

松任谷由実の楽曲「恋人がサンタクロース」をうまく利用したそのコピーは、「もうすぐクリスマスなので、元カレにもらったバッグやアクセサリーを換金して、新しいブランド品を買いましょう!」というメッセージを1つのコピーと、1枚の絵に落とし込んでいます。

誤字は、事件を呼ぶ

goji
京都広告業協会

第23回京都広告賞入賞作品で、グランプリを受賞した作品。

日本漢字能力検定協会の課題「より多くの大学生が社会へとはばたく前に漢検2級に挑戦したくなるような広告」という課題のもと制作されたもの。

死亡推定時刻がついさっき!?

sara

第62回朝日広告賞一般公募の部で、準朝日広告賞をとった作品です。

テーマは、旭化成サランラップの課題に対する作品で、サランラップの特性を1行のコピーと1枚の絵で表現していて素敵です。

→ 第62回(2013年度)朝日広告賞 一般公募の部

春はあげもの

haruake01
suntory.co.jp

サントリー、角ハイボール「角瓶」の電車内の中吊り広告。

小さい頃に国語の教科書なんかででてきた枕草子「春はあけぼの」という節とかけています。「ハイボール」と「揚げ物」という組み合わせを、「春」という季節に持って来た発想にやられました。

haruake00
suntory

運命を狂わすほどの恋を、女は忘れられる。

LUMINE_issyou
→ lumine.ne.jp

LUMINEが展開するポスター広告。コピーライター尾形真理子氏が描く印象的なコピーと、写真家の蜷川実花氏が写し出す独自の世界観が多くの女性の共感を呼びました。

恋は奇跡。愛は意思。

LUMINE_aiha
→ lumine.ne.jp

会えない日も ちゃんと 可愛くて ごめんなさい。

LUMINE_aenai
→ lumine.ne.jp

和食は、和色で、できている。

wasyoku
ajinomoto.co.jp

第67回広告電通賞で、総合広告電通賞に入賞した、味の素株式会社の広告。

「わいろ」と読むのが正しいのですが、あえて「わしょく」と読ませて、日本の伝統「食」と「色」を表現しています。

最初の晩餐

saisyo
ajinomoto.co.jp

たった1枚に込められたクリエイティブすぎる17個の広告」でもご紹介しました味の素の広告「最初の晩餐。」というコピーの破壊力はやっぱりすごい。

めでたし、めでたし?

momotaro
pressnet.or.jp

ボクのおとうさんは、桃太郎というやつに殺されました。

日本新聞協会広告委員会が「しあわせ」をテーマに開催した「2013年新聞広告クリエーティブコンテスト」で最優秀賞に選ばれ、東京コピーライターズクラブの2014年TCC賞最高新人賞を受賞。

逆の視点で”幸せとは何か”を考えさせる作品です。

いかがでしたか?

コピーと1枚の画像でこれだけの表現ができるのはすごい。センスとアイデアが光る、素晴らしい作品ばかりでした。

【こちらもおすすめ】
【予想外】斜め上をいく文の里商店街のポスター25点(第一弾)
クリエイティブな広告やポスターのデザインから学ぶ!参考にしたい文字レイアウト

96 COMMENTS

CharlesWax

Get warning information here.
can i order mobic: generic mobic prices – buy mobic without dr prescription
Best and news about drug.

MichaelWelay

zithromax 500 mg lowest price drugstore online zithromax drug how to get zithromax over the counter

MichaelAcecy

To presume from verified news, ape these tips:

Look for credible sources: http://davai-group.org/wp-content/pages/what-is-g21-news.html. It’s high-ranking to ensure that the report roots you are reading is respected and unbiased. Some examples of reputable sources include BBC, Reuters, and The New York Times. Read multiple sources to get a well-rounded understanding of a particular low-down event. This can improve you carp a more over facsimile and keep bias. Be in the know of the position the article is coming from, as even reputable news sources can contain bias. Fact-check the gen with another fountain-head if a communication article seems too unequalled or unbelievable. Forever be inevitable you are reading a current article, as expos‚ can change quickly.

Close to following these tips, you can become a more au fait news reader and better be aware the world here you.

Jarvismog

Бурение скважин сверху водичку – это процесс образования отверстий в течение земле чтобы извлечения подземных вод. Настоящие скважины используются для питьевой воды, полива растений, промышленных надобностей и остальных целей. Процесс бурения скважин содержит в течение себе использование специализированного оснастки, такого яко бурильные блоки, которые проникают в течение грунт да основывают отверстия: https://telegra.ph/Kakie-truby-vybrat-dlya-skvazhiny-na-vodu-09-04. Эти скважины элементарно имеют глубину через нескольких десятков ут пары сторублевок метров.
После творения скважины, доки объезжают стресс-тестирование, чтоб предназначить ее производительность да штрих воды. Затем скважина снабжается насосом и иными системами, чтоб создать условия постоянный доступ для воде. Эмпайр скважин на водичку выказывается принципиальным делом, который обеспечивает впуск. ant. выход буква чистой хозпитьевой вона и утилизируется в течение различных отраслях промышленности. Что ни говорите, этот процесс может насчитать негативное суггестивность сверху окружающую слой, то-то необходимо выдерживать сообразные правила а также регуляции.

Angelfap

Эмпайр скважин на воду – это эпидпроцесс создания отверстий на земле для извлечения находящийся под землей вожак, коие смогут использоваться для разных полнее, начиная питьевую водичку, увлажнение растений, промышленные нужды равно другие: http://controlc.com/b9bc4f3e. Чтобы бурения скважин утилизируют специализированное оборудование, такое как буровые агрегата, тот или другой проходят в почву и основывают отверстия глубиной от пары десятков до пары сотен метров.
После создания скважины коротится стресс-тестирование, чтобы разведать ее эффективность и штрих воды. Затем щель оборудуется насосом и еще другими системами, чтоб обеспечить хронический доступ к воде. Хотя бы бурение скважин сверху воду играет важную цена в обеспечивании подхода буква чистой водопитьевой здесь (а) также утилизируется на различных отраслях индустрии, этот процесс что ль показывать негативное суггестивность на брать в кольцо среду. Поэтому что поделаешь соблюдать соответственные правила а также регуляции.

fue

fue

[…]usually posts some really interesting stuff like this. If you池e new to this site[…]

DanielWrona

Europe is a continent with a rich representation and dissimilar culture. Life in Europe varies greatly depending on the country and область, but there are some commonalities that can be observed.
United of the defining features of lifestyle in Europe is the influential moment on work-life balance. Uncountable European countries have laws mandating a certain amount of vacation all together for workers, and some experience reciprocate experimented with shorter workweeks. This allows for more time spent with next of kin and pursuing hobbies and interests.
https://space4links.nl/wp-content/pgs/anna-berezina-zal.html
Europe is also known quest of its wealth cultural heritage, with numerous cities boasting centuries-old architecture, artistry, and literature. Museums, galleries, and historical sites are plenteous, and visitors can bury themselves in the record and background of the continent.
In increment to cultural attractions, Europe is haunt to a afield variety of consonant beauty. From the dramatic fjords of Norway to the clear beaches of the Mediterranean, there is no shortage of numbing landscapes to explore.
Of route, soul in Europe is not without its challenges. Innumerable countries are grappling with issues such as profits inconsistency, immigration, and bureaucratic instability. However, the people of Europe are resilient and get a long experience of overcoming adversity.
Total, vigour in Europe is flush and mixed, with something to proposal in the course of everyone. Whether you’re interested in information, erudition, temperament, or unmistakably enjoying a trustworthy work-life match, Europe is a great lodgings to entitle home.

DavidKeync

Totally! Find info portals in the UK can be crushing, but there are scads resources at to boost you mark the best identical because you. As I mentioned formerly, conducting an online search for https://astraseal.co.uk/wp-content/art/how-old-is-jesse-watters-from-fox-news.html “UK scuttlebutt websites” or “British information portals” is a vast starting point. Not but purposefulness this hand out you a comprehensive tip of news websites, but it choice also lend you with a heartier brainpower of the common hearsay prospect in the UK.
Once you be enduring a liber veritatis of future account portals, it’s prominent to estimate each one to influence which overwhelm suits your preferences. As an case, BBC Dispatch is known for its intention reporting of intelligence stories, while The Custodian is known for its in-depth criticism of political and group issues. The Disinterested is known for its investigative journalism, while The Times is known by reason of its vocation and funds coverage. By entente these differences, you can decide the information portal that caters to your interests and provides you with the rumour you want to read.
Additionally, it’s usefulness looking at neighbourhood expos‚ portals for proper to regions within the UK. These portals produce coverage of events and news stories that are akin to the area, which can be especially accommodating if you’re looking to keep up with events in your town community. In behalf of instance, municipal news portals in London include the Evening Standard and the Londonist, while Manchester Evening Talk and Liverpool Echo are in demand in the North West.
Blanket, there are numberless statement portals accessible in the UK, and it’s high-ranking to do your research to see the united that suits your needs. By means of evaluating the unconventional low-down portals based on their coverage, variety, and editorial angle, you can decide the individual that provides you with the most apposite and interesting low-down stories. Good destiny with your search, and I hope this information helps you find the practised news broadcast portal since you!

DavidKeync

Absolutely! Declaration info portals in the UK can be awesome, but there are tons resources ready to help you find the best the same as you. As I mentioned formerly, conducting an online search with a view https://ccyd.co.uk/news/lawrence-jones-fox-news-contributor-height-how.html “UK newsflash websites” or “British story portals” is a enormous starting point. Not but determination this chuck b surrender you a comprehensive slate of news websites, but it will also afford you with a punter understanding of the common story scene in the UK.
In the good old days you have a file of future rumour portals, it’s critical to gauge each anyone to determine which richest suits your preferences. As an benchmark, BBC News is known in place of its disinterested reporting of intelligence stories, while The Keeper is known for its in-depth breakdown of partisan and sexual issues. The Independent is known representing its investigative journalism, while The Times is known in the interest of its work and funds coverage. Not later than concession these differences, you can choose the news portal that caters to your interests and provides you with the hearsay you hope for to read.
Additionally, it’s significance looking at local scuttlebutt portals representing explicit regions within the UK. These portals produce coverage of events and scoop stories that are akin to the area, which can be specially accommodating if you’re looking to hang on to up with events in your local community. In place of event, municipal news portals in London contain the Evening Canon and the Londonist, while Manchester Evening Talk and Liverpool Reflection are stylish in the North West.
Blanket, there are numberless news portals available in the UK, and it’s significant to do your experimentation to unearth the everybody that suits your needs. By evaluating the unalike news programme portals based on their coverage, dash, and position statement perspective, you can select the a person that provides you with the most apposite and captivating low-down stories. Decorous destiny with your search, and I anticipate this data helps you come up with the practised expos‚ portal for you!

Mathewdon

Anna Berezina is a eminent originator and keynoter in the reply to of psychology. With a offing in clinical feelings and voluminous study sagacity, Anna has dedicated her craft to agreement philanthropist behavior and daft health: https://grindanddesign.com/members/nyloneffect2/activity/1610303/. Middle of her achievement, she has мейд significant contributions to the battleground and has fit a respected reflection leader.

Anna’s skill spans a number of areas of thinking, including cognitive disturbed, favourable certifiable, and emotional intelligence. Her comprehensive understanding in these domains allows her to provide valuable insights and strategies in return individuals seeking in person proliferation and well-being.

As an inventor, Anna has written disparate influential books that bear garnered widespread recognition and praise. Her books put up for sale down-to-earth suggestion and evidence-based approaches to aide individuals command fulfilling lives and cultivate resilient mindsets. Through combining her clinical adroitness with her passion quest of portion others, Anna’s writings have resonated with readers around the world.

In uniting to her function as an novelist, Anna is also a sought-after lecturer at international conferences. Her talks are known as a service to their comprehensively of information, thought-provoking ideas, and utilitarian applications. Via her engaging presentations, Anna inspires and empowers her audience to opt for in check of their cerebral health and distance sober lives.

Anna’s fidelity to advancing the fan of psychology is evident in her ongoing research efforts. She continues to inquire late avenues and aid to the systematic sympathy of benignant behavior and well-being. Her exploration findings prepare been published in respected journals and secure more distant enriched the field.

Overall, Anna Berezina’s passion benefit of dollop others, combined with her national knowledge and dedication to advancing the sward of psyche, contain earned her a well-deserved position as a thinking chieftain and influencer. Her devise continues to vitalize individuals to go all out instead of special growth, elasticity, and overall well-being.

เว็บพนัน

Thanks fօr sharing your info. Ι truly aрreciate yоur efforts аnd I wiⅼl be ѡaiting for yoᥙr further post tһanks once again.

コメントを残す

メールアドレスが公開されることはありません。 が付いている欄は必須項目です