【予想外】斜め上をいく文の里商店街のポスター52点

※本記事の公開日は【2014年5月6日】です。

大阪市阿倍野区にある「文の里(ふみのさと)商店街」では、最近シャッターを下ろした店が目立つようになってきました。

そこで、商店街の活気を取り戻そうと大阪商工会議所が、商店街のPRポスター約200点を、電通関西支社に依頼して制作しました。制作したのは電通関西支社の若手クリエーター60人。そこで制作されたポスターが斜め上をいっていて素敵でしたのでご紹介します。(本当は全部センスがあって紹介したいのですが、今回は特に気になったポスターをご紹介します)

目次 閉じる

目次へ

大嶋漬物店

ポスター? はよ作ってや。死ぬで。

pos10

やっと気付いた。この仕事、しんどい。

pos11

お漬かれさまでした。という文字までこだわっています。すごい。

鳥藤商店

いいムネあります。

pos12

いいモモあります。

pos13

浜口鮮魚店

おめで鯛!があるならメリークリス鱒!てのはどやろ。

pos01

これ、スズキ。僕、ハマグチ。

pos02

アンティーク着物 姉妹屋

その着物 かわいいやん かわいいのは 着物だけ?

pos03_04_mini

お客様の着物のことで、しばしば姉妹喧嘩をいたします。

pos05

ブティック クロサワ

ファストファッション?50年前からやっとるわ

pos08

いいものを安くできるわけないやろ!

pos09

服なんか 着れたらええやろ

pos10

魚ひろ

お客さんこーへんから、私から行ったるねん。

pos06

「自分が作った」ゆうて出してええよ。

pos07

阪和薬局

アホにつける薬はあれへん。

pos14

pos16

pos24

元祖 漬もんや

切り口に、大量の塩を塗り込んでやった。

pos17

一ヶ月間、暗闇に監禁した。

pos18

はらわたを えぐり出して、代わりに詰めてやった。

pos15

熊成寝具店

おやすみなさい、いってらっしゃい。

pos18

おやすみなさい、いってらっしゃい。

pos19

七福や

店長が中国で友達に教わった麻婆豆腐 500円

pos20

中国からやってきた栗田店長は お好み焼き屋を始めましたが、「中華の方がおいしい」と言われ 迷っています。あなたはどう思いますか?

pos21

チキンショップ マルチク

当店は、技術流出どころか、お客さんから丸見えです。

pos22

当店は、基本的に、町内インサイダー取引です。

pos23

 

いかがでしたか?

商店街を盛り上げるための施策として、本当に素晴らしい取り組みだと思います。

興味がある方は、ぜひ一度訪れてみて下さい。

ビューティーショップ ドリアン

男のために化粧してるうちは、お子ちゃま。

poster_12jpg

もうメイクの流行、三周してもたわ。

poster_13

鰹節 須崎屋

釣られて 干されて 削られて いい味出して 捨てられる。鰹節だよ人生は。

poster_15

カツオからカツオ節。これって立派な出世魚ですよね?

poster_14

ギフトと雑貨 マエダ企画

どうして当時の私がこれを仕入れたのか、誰か知りませんか?

poster_16

下村電機

もしもし下村さん?もしもし?

poster_01

下村さん、テレビがつまらんのですけど。

poster_02

(アフターサービスの限界に挑戦。)

大塚花店

自分を褒められるより、花を褒められるほうが嬉しいわ。

poster_03

家におっても、結局花の世話してる。

poster_04

アクセサリショップ999

お父ちゃん、金婚式はデパートで買うてや。

poster_05

おばあちゃんが付けると、ほんまにダイヤみたいやな。

poster_06

ミートショップ 大阪屋

あんた、また利益考えずに値段つけたやろ?

poster_07

赤いのは お肉だけにしときや。商売の赤は許さへんで。

poster_08

久保書店

街の名前が「文の里」やのに本屋がつぶれたらあかんやろー?

poster_09

立ち読み ほんまはあかんねんけど まあでも、ええで〜。

poster_10

好きな本は、検索からやなくて ふと出会うもんちゃうかな。

poster_11

セラーズかとう

酔ったふりするから、家まで送るふりをして。

poster_20

この一杯が終わるまでに、言わなきゃいけないことがある。

poster_21

ふくとみ接骨院

祝!高齢化社会

めったに席を譲ってもらえない

poster_23

デリカショップ コバヤシ

名前は知らなくても、好物は知っている。

poster_27

お母さんがいない人のお母さんは、誰がするんだろう。

poster_28

麺処 あたごや

食べても、食べても、食べても、食べても、また食べたい。

poster_29

生菓子 富士屋

赤飯が売れた。今日も、誰かが誰かを祝っている。

poster_30

小松豆腐店

パパでちゅよ!

poster_31

魚心

「Human Print Poster」というタイトルで、カンヌデザイン部門のファイナリストに残っています(2014年9月19日時点)。

店主がイチバン、大物や。

uo03

店主がイチバン、ぴっちぴち。

poster_18

西尾三彦(店主)

poster_19

鮮魚店「魚心」の西尾三彦さんは「うまいこと形が取れた。とにかく笑うてもろたらよろしいわ」とおっしゃっています。

 

いかがでしたか?

第一弾でとりあげた広告も素晴らしかったですが、第二弾も相変わらず素晴らしいですね。商店街の活気を取り戻そうと大阪商工会議所が、商店街のPRポスター約200点を、電通関西支社に依頼して制作しました。制作したのは電通関西支社の若手クリエーター60人。

「ポスターをみて商店街を知った」「実際に行ってみた」などという声などもあり、キャンペーンが地域に影響をもたらすということは、やはり素晴らしいことですね。

興味がある方は、ぜひ一度訪れてみて下さい。

斜め上をいく文の里商店街のポスターまとめ

【関連リンク】
文の里商店街ポスター総選挙
商店街ポスター展(Facebookページ)
魚屋の主人の魚拓をとる – デイリーポータルZ

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