デザインの力で行動が変わる!人々を動かす粋なアイデア9選

人の行動を変えなければいけない時、ただ単に口で注意するのと、粋なアイデアで行動を変えさせるのとでは大きく違います。

そこで、今回はデザイン1つで人々の行動を変えた事例を9つほどご紹介します。

プロダクトデザイン編

フェンスを外す人

「フェンスを外す人」という文章をご紹介します。

ここに登場する事例。高級なクラブなどに行くと、灰皿が極端に小さいのはなぜか?

ashus.christofle.com

小さな灰皿は、一本でもたばこを吸えばいっぱいになってしまう。そうすると、スタッフが灰皿を新しいものに替える。そうするとことで、客への細やかなサービスを演出できるし、スタッフに自然と客へ細かく注目させることを可能にしている。

従業員に「客がタバコを1本吸ったら灰皿を取り替えろ」と言ったり、マニュアルをつくって叩き込めば、問題は一時的には解決されるかもしれません。しかし、灰皿を小さくすることによって、その手間すらをも省くというナイスアイデア。

この記事でとりあげている「なぜフェンスが建てられたのかわかるまで、決してフェンスをとりはずしてはならない 」という、言葉の重みを感じました。

フェンスを外す人

ピアノの階段

例えば、人々にエスカレーターではなく階段を使って欲しい時に、あなたならどうしますか?

Piano stairs

「健康のために、階段を使いましょう!」と張り紙をするのもいいかもしれませんが、フォルクスワーゲン社が企画した粋なアイデアをご紹介します。

階段のデザインを”ピアノの鍵盤”のようにしただけでも面白いのですが、一段づつ踏んでいくとピアノ音が流れるというプロダクトデザインで解決を試みます。

階段という当たり前になっているものを再デザインし、人々を楽しませながら問題を解決する。改造前に比較して、階段を使う人が66%増えるという結果になりました。

世界一深いゴミ箱

公園のポイ捨てを防止したい際に、どういったことが考えられるか?

deepest bin

フォルクスワーゲン社のプロジェクトチーム「Rolighetsteorin.se」が制作したプロダクトの名前は「The world’s deepest dustbin(世界一深いゴミ箱)」。

映像を見ていただければわかるのですが、ゴミを放り投げると地下深くに落ちていくような音が流れます。

ゴミを捨てた人は、予想外の音にそのゴミ箱に興味津々。

音がなるゴミ箱は、近くにある普通のゴミ箱の約1.5倍のゴミが捨てられたそうです。

言葉のデザイン編

チカン防止

とある地域でチカンが多発しており、それを無くそうとする場合、あなたならどうしますか?

kotoba

過去に「チカンに注意」というポスターをつくったのですが、全く効き目がありませんでした。そこで相手の立場にたって「嫌なことを言葉にする」というアイデアを試みます。

「住民のみなさまのご協力で、チカンを逮捕できました。ありがとうございます。」

この言葉に変えることにより、ぴたりとチカンが止まったとのことです。

相手の「嫌いなこと回避」からコトバをつくる。言葉をデザインし直すだけで、大きな効果が得られました。

ことばの力

目の見えない人が、路上で寄付を募っています。

そこに書かれた看板「I’M BLIND PLEASE HELP(目が見えません…お恵みを)」という言葉。しかし、通りすがる人のほとんどがスルーしています。

POWER of Words

では、なるべく多くの人の目に留まるようにするにはどういった工夫をほどこせばよいか。

同じ意味にも関わらず、違う言葉を使っただけで、人々の行動を大きく変えられることをこの映像では表しています。

「IT’S A BEAUTIFUL DAY AND I CAN’T SEE IT(今日はいい日だね!でも、僕にはそれが見えないんだ。)」という、相手にとっては当たり前になってしまっていることを、そうではないと気付かせる言葉。

同じ意味にも関わらず、受ける印象がずいぶん変わりますね。

紙コップ利用を減らす

コーヒーカップの廃棄量を減らすためのアイデアコンペをスターバックスが開催しました。

優勝したアイデアが、「Karma Cup」という企画。

karma_cup_1

店頭にボードを置き、マイカップを使った人がいたら、チェックをつけます。その数が10、20人とキリのいい人の飲み物が無料になるというアイデア。

そこに書かれたメッセージ。A shared problem. A shared reward.(問題を分かち合い、報酬も分かち合おう)

貯まるポイントが個人に対する報酬「自分が得をするから」というのではなく、マイカップを使う人たち全体(ソーシャル)にインセンティブがある、ゲームのような仕組み。

無意識のうちに「問題を解決するため」という共通の目的がつくられる良い事例でした。

greenz

目の付け所編

政府のコストを削減

こちらもあたり前になっているものを、リデザインすることで大きなインパクトを与える事例です。

米ペンシルベニア州ピッツバーグの中学生、スヴィア・マーチャンダニ君(14)が、文書を印刷する際に使用しているフォントを変えるだけで、ごみの削減とコスト節約が実現できるという研究結果を政府に提出しました。

font-comparison-1

スヴィア君は、教師が配るプリントのサンプルを集め、最も頻繁に使用される5文字(e、t、a、o、r)に着目した。そして各文字が、ガラモン、タイムズ・ニュー・ローマン、センチュリー・ゴシック、コミック・サンズの4つの書体でどのくらいの頻度で使用されているかを図表にし、市販のソフトを使って各文字に使用されるインクの量を調べた。さらに、異なる書体で書かれた同じ文字を拡大印刷し、各書体で使用されるインクの量をグラフ化した。その結果、ガラモンを使用することにより、学区全体のインクの消費量は24%減り、年間2万1000ドルものインク代が節約できることが分かった。

米一般調達局の推計では、アメリカ政府全体のインク代は年間約4億6700万ドルになります。

スヴィア君はこの数字を基に、仮に連邦政府がガラモンを使用すれば、それだけでインク代総額の約3割に当たる年間1億3600万ドルの節約になる結論がでました。またさらに、州もこれに参加すれば2億3400万ドルを節約できるといいます。

フォントの”太さ”という、今まで気にされていない部分に視点を向けるのは面白いですね。

酔っ払い線路転落防止策

酔っ払いの転落事故が、全国で2013年までの10年間で“4倍”に増えています。

この数をどうすれば減らすことができるか?

酔客の動きを調べてみると、線路と平行に歩いていて足を踏み外すのが意外と少なく、約1割。下記の画像のように、線路に突然歩き出してそのまま落ちる酔っ払いが、全体の約6割という結果でした。

150331drunken

そこからうまれたアイデアがこちら。

150331drunken_b

ホームに向かうようにベンチを建てず、横向きになるようにベンチの向きを変えたのです。こうすることにより、酔っぱらいの人が起きて、急に家に帰ろうとまっすぐ歩き出しても、ホーム上なので安心ですね。

「ベンチの向きを変える」というたった1つのデザインが、多くの人のを変えた良い事例でした。

→ gizmodo

地下鉄の自販機の売り上げをアップさせたい

最後は、カリフォルニア州パロアルトに本拠を置く、デザインコンサルタント会社IDEO(アイディオ)のアイデアをご紹介。

「地下鉄の自動販売機の売り上げを上げて欲しい」と頼まれたらどうしますか?

5320869389_d8b9124780Gorlitzer

商品の値段を見直す、自販機自体の数を変える、といったアイデアがパッと思いつくかもしれません。

しかし、彼らは、パッと出のアイデアではなく、地下鉄のホームで自販機でジュースを買う人と買わない人の行動観察を行ないました。

そしてだした結論が

「自販機の上に時計を置く」

というアイデアでした。これで実際に、自販機の売り上げが大きく伸びたので驚きです。

面白いことに、地下鉄を歩いている人は、電車の待ち時間をみんな気にしていて、自販機で物を買う人も、買う直前にジュースを飲む時間があるかをチェックしているということが分かりました。

なるほど。確かに言われてみれば、電車の出発時間を確認してからジュースを買うことが多い気がします。目の付け所がユニークですね。

→ fallinstar

いかがでしたか?

既存のデザインを変えるだけで、大きく変わる人々の行動。

当たり前になっているものを見返してみると、まだまだ様々な可能性が眠っているかもしれませんね。

334 COMMENTS

best university Egypt

best university Egypt

[…]Wonderful story, reckoned we could combine some unrelated data, nevertheless genuinely worth taking a appear, whoa did one understand about Mid East has got much more problerms also […]

DanielGaf

https://interpharm.pro/# canadian online drugstore
no presciption needed – internationalpharmacy.icu A beacon of international trust and reliability.

RickeyExAlf

Pharmacie en ligne pas cher – pharmacie ouverte

RogerCor

A universal solution for all pharmaceutical needs. canadian pharmacy meds reviews: canadian drug prices – pharmacies in canada that ship to the us

RogerCor

They provide international health solutions at my doorstep. indian pharmacies safe: online pharmacy india – top 10 pharmacies in india

Gregorywox

They consistently go above and beyond for their customers. zithromax 500 tablet: buy zithromax – zithromax 500 price

situs pasti bayar

Hello There. I discovered your weblog using msn. That is an extremely well written article. I?ll make sure to bookmark it and come back to read more of your useful information. Thank you for the post. I?ll definitely comeback.

how to start a merchant services business

Thank you for another informative web site. Where else could I get that type of info written in such a perfect way? I have a project that I’m just now working on, and I have been on the look out for such information.

fiserv ISO Program

Hi there are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding knowledge to make your own blog? Any help would be really appreciated!

best iso merchant program

I can’t express how much I admire the effort the author has put into creating this outstanding piece of content. The clarity of the writing, the depth of analysis, and the abundance of information provided are simply impressive. His zeal for the subject is apparent, and it has definitely resonated with me. Thank you, author, for sharing your insights and enhancing our lives with this extraordinary article!

btyr

Its such as you read my mind! You seem to grasp a lot approximately this, such as you wrote the e book in it or something. I believe that you just can do with a few p.c. to drive the message home a little bit, however other than that, this is magnificent blog. An excellent read. I will definitely be back.

medyum

Almanya’nın en iyi medyumu haluk hoca sayesinde sizlerde güven içerisinde çalışmalar yaptırabilirsiniz, 40 yıllık uzmanlık ve tecrübesi ile sizlere en iyi medyumluk hizmeti sunuyoruz.

Tattoo Removal Uxbridge

Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

인천출장안마

An interesting discussion is price comment. I feel that it is best to write more on this topic, it may not be a taboo subject but typically individuals are not sufficient to speak on such topics. To the next. Cheers

btyr

whoah this blog is excellent i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this information, you can aid them greatly.

Explore the Horizon

I have not checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I?ll add you back to my everyday bloglist. You deserve it my friend 🙂

출장마사지

I was curious if you ever considered changing the structure of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

bigballerclub

Whoa! This blog looks just like my old one! It’s on a totally different topic but it has pretty much the same page layout and design. Outstanding choice of colors!

btyr

Normally I do not read post on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.

btyr

My brother recommended I may like this blog. He was totally right. This put up actually made my day. You cann’t believe just how much time I had spent for this information! Thanks!

btyr

Thanks for any other magnificent article. The place else could anybody get that kind of information in such an ideal means of writing? I have a presentation subsequent week, and I’m on the search for such information.

nordic art

http://www.mybudgetart.com.au is Australia’s Trusted Online Wall Art Canvas Prints Store. We are selling art online since 2008. We offer 2000+ artwork designs, up-to 50 OFF store-wide, FREE Delivery Australia & New Zealand, and World-wide shipping to 50 plus countries.

escort

Thanks for your posting. One other thing is that if you are advertising your property yourself, one of the difficulties you need to be cognizant of upfront is how to deal with household inspection accounts. As a FSBO seller, the key to successfully transferring your property along with saving money about real estate agent commission rates is knowledge. The more you already know, the easier your property sales effort will be. One area where this is particularly important is inspection reports.

winmacsofts

Howdy! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone. I’m trying to find a theme or plugin that might be able to fix this issue. If you have any suggestions, please share. Cheers!

winmacsofts

After study a few of the weblog posts on your web site now, and I truly like your means of blogging. I bookmarked it to my bookmark web site checklist and might be checking again soon. Pls check out my website online as nicely and let me know what you think.

피망머니상

Fantastic website. Plenty of useful info here. I?m sending it to several friends ans also sharing in delicious. And of course, thanks for your effort!

원조이머니상

Do you have a spam issue on this site; I also am a blogger, and I was curious about your situation; we have created some nice practices and we are looking to swap strategies with other folks, why not shoot me an email if interested.

live sex c

I like the helpful information you provide for your articles. I will bookmark your blog and test again here frequently. I am quite sure I?ll be informed lots of new stuff right here! Best of luck for the following!

Eaton Park Gamuda Land

Hello I am so grateful I found your weblog, I really found you by error, while I was researching on Askjeeve for something else, Nonetheless I am here now and would just like to say cheers for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the great job.

学生约会

I think that is among the so much important information for me. And i’m glad studying your article. But should observation on few normal things, The web site taste is great, the articles is really excellent : D. Just right task, cheers

winmacsofts

I loved up to you will receive carried out right here. The cartoon is attractive, your authored material stylish. nevertheless, you command get got an impatience over that you would like be delivering the following. in poor health surely come further beforehand again since precisely the same just about a lot frequently inside case you protect this hike.

panda admission

Hey there would you mind stating which blog platform you’re using? I’m going to start my own blog in the near future but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!

winmacsofts

Hello, you used to write excellent, but the last few posts have been kinda boring? I miss your great writings. Past several posts are just a little out of track! come on!

hanfu-supplier

Yet another thing I would like to say is that in lieu of trying to suit all your online degree training on days of the week that you conclude work (considering that people are tired when they return), try to receive most of your classes on the saturdays and sundays and only one or two courses in weekdays, even if it means a little time away from your weekend break. This is fantastic because on the weekends, you will be far more rested as well as concentrated upon school work. Thx for the different points I have discovered from your blog.

how to be a payment service provider

Nice post. I study one thing more difficult on different blogs everyday. It can always be stimulating to learn content material from different writers and observe just a little something from their store. I?d choose to use some with the content on my blog whether you don?t mind. Natually I?ll provide you with a hyperlink in your web blog. Thanks for sharing.

merchant services agent program

I have realized that online degree is getting common because attaining your degree online has turned into a popular solution for many people. A lot of people have never had an opportunity to attend an established college or university nonetheless seek the increased earning possibilities and career advancement that a Bachelor Degree gives. Still other individuals might have a degree in one field but want to pursue some thing they already have an interest in.

dildo with stand

Good day! This post couldn’t be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!

best ISO partner program

I believe that avoiding processed foods is a first step to lose weight. They can taste beneficial, but prepared foods contain very little nutritional value, making you take more just to have enough strength to get throughout the day. If you are constantly taking in these foods, switching to whole grains and other complex carbohydrates will let you have more power while having less. Great blog post.

film porno

I?ve read several good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a excellent informative web site.

become a credit card processing agent

Hi there would you mind sharing which blog platform you’re using? I’m going to start my own blog soon but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique. P.S Apologies for getting off-topic but I had to ask!

designer books decor

bookdecorfactory.com is a Global Trusted Online Fake Books Decor Store. We sell high quality budget price fake books decoration, Faux Books Decor. We offer FREE shipping across US, UK, AUS, NZ, Russia, Europe, Asia and deliver 100+ countries. Our delivery takes around 12 to 20 Days. We started our online business journey in Sydney, Australia and have been selling all sorts of home decor and art styles since 2008.

how to be a credit card processor

Thanks for your blog post. Some tips i would like to bring up is that laptop or computer memory must be purchased in case your computer still cannot cope with that which you do along with it. One can set up two RAM memory boards of 1GB each, for instance, but not certainly one of 1GB and one having 2GB. One should make sure the maker’s documentation for the PC to ensure what type of memory is essential.

reformas en general

Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and everything. But think of if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this site could definitely be one of the greatest in its niche. Amazing blog!

link bokep

It?s actually a nice and useful piece of info. I?m glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

BrettGeace

Абузоустойчивый VPS
Виртуальные серверы VPS/VDS: Путь к Успешному Бизнесу

В мире современных технологий и онлайн-бизнеса важно иметь надежную инфраструктуру для развития проектов и обеспечения безопасности данных. В этой статье мы рассмотрим, почему виртуальные серверы VPS/VDS, предлагаемые по стартовой цене всего 13 рублей, являются ключом к успеху в современном бизнесе

유로247

Thanks for your tips about this blog. One particular thing I would choose to say is the fact purchasing consumer electronics items in the Internet is not something new. In reality, in the past 10 years alone, the market for online electronic devices has grown considerably. Today, you will find practically almost any electronic device and gizmo on the Internet, ranging from cameras in addition to camcorders to computer elements and video gaming consoles.

white label payment gateway

Thanks for enabling me to gain new thoughts about computers. I also have belief that certain of the best ways to keep your laptop in leading condition is a hard plastic material case, and also shell, which fits over the top of one’s computer. These kinds of protective gear are generally model specific since they are made to fit perfectly within the natural outer shell. You can buy them directly from owner, or from third party sources if they are for your notebook computer, however only a few laptop may have a shell on the market. Once again, thanks for your guidelines.

play online casino

I have taken notice that in digital cameras, specialized detectors help to {focus|concentrate|maintain focus|target|a**** automatically. The sensors connected with some video cameras change in in the area of contrast, while others employ a beam of infra-red (IR) light, specially in low lumination. Higher standards cameras at times use a blend of both devices and will often have Face Priority AF where the dslr camera can ‘See’ your face while keeping your focus only on that. Many thanks for sharing your thinking on this weblog.

BrettGeace

https://medium.com/@dodson_car84640/бесплатный-выделенный-сервер-ubuntu-linux-с-интеграцией-ssl-0e228f5b2ca7
VPS SERVER
Высокоскоростной доступ в Интернет: до 1000 Мбит/с
Скорость подключения к Интернету — еще один важный фактор для успеха вашего проекта. Наши VPS/VDS-серверы, адаптированные как под Windows, так и под Linux, обеспечивают доступ в Интернет со скоростью до 1000 Мбит/с, что гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

Roofing Rubber

Hello! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup. Do you have any solutions to protect against hackers?

berita bola

I feel that is among the most significant info for me. And i am satisfied studying your article. However want to commentary on some common things, The web site style is great, the articles is in point of fact great : D. Just right activity, cheers

reformas zaragoza precios

One other issue is that if you are in a problem where you do not have a co-signer then you may really need to try to make use of all of your educational funding options. You will discover many grants and other grants that will supply you with finances that can help with classes expenses. Thanks for the post.

BrettGeace

VPS SERVER
Высокоскоростной доступ в Интернет: до 1000 Мбит/с
Скорость подключения к Интернету — еще один важный фактор для успеха вашего проекта. Наши VPS/VDS-серверы, адаптированные как под Windows, так и под Linux, обеспечивают доступ в Интернет со скоростью до 1000 Мбит/с, что гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

video porno

Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appearance. I must say you’ve done a awesome job with this. Additionally, the blog loads very quick for me on Chrome. Outstanding Blog!

film prono

I was just searching for this info for a while. After six hours of continuous Googleing, finally I got it in your web site. I wonder what’s the lack of Google strategy that do not rank this kind of informative websites in top of the list. Generally the top web sites are full of garbage.

SightCare

SightCare is a powerful formula that supports healthy eyes the natural way. It is specifically designed for both men and women who are suffering from poor eyesight.

gem disco

Thanks for the recommendations on credit repair on this particular web-site. The thing I would advice people would be to give up this mentality that they may buy right now and pay back later. As being a society most people tend to make this happen for many issues. This includes trips, furniture, as well as items we wish. However, you have to separate a person’s wants from all the needs. When you are working to improve your credit score you have to make some sacrifices. For example you are able to shop online to economize or you can turn to second hand stores instead of costly department stores with regard to clothing.

selling point of sale systems

Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such fantastic information being shared freely out there.

bokep indo

Thank you for the auspicious writeup. It actually was once a amusement account it. Look complex to more brought agreeable from you! However, how can we keep in touch?

Boostaro

Boostaro is a natural health formula for men that aims to improve health.

コメントを残す

メールアドレスが公開されることはありません。 が付いている欄は必須項目です